Luke Kannor and his father Bob complement each other perfectly as owners of Viniferous (227 N. Market Street), which sells an eclectic selection of wines and craft beers. Luke had always wanted to be involved in running his own business, and Bob had developed a passion for wine while working abroad and attending wine tastings all over Europe. Bob opened the shop over 4 years ago in Downtown Frederick, and Luke decided to join him 2 years later after attending college in Charlotte, North Carolina.
At Viniferous, Luke and Bob pride themselves in having the best wines and craft beers from all over the world, as well being well-informed about the products they have in stock. ”We go on trips and tours to educate ourselves and it reflects in our shop,” says Luke, “It's great to know where the wines come from and to have an interesting story to share with customers about why we chose a specific bottle.” Once the owners have personally tasted each wine and beer they offer, they pass on their knowledge to their staff so they can recommend new favorites to try and suggest wine and food pairings.
Though discovering new brands and developing new pairings is an enjoyable aspect of work for Luke and Bob, their absolute favorite part of their job is working with the customers. “The conversations and stories in our shop are like a reality TV show,” Luke exclaims. Luke and Bob are Frederick locals themselves, living only 3 blocks away from Viniferous.
“Travel and family are top priorities,” Luke said, and luckily he and Bob have the opportunity to share the family business and travel all over the world for wine tastings. Outside of work, Bob spends time fixing up the 1939 International ‘Viniferous’ Truck, which is used as a delivery truck for the business, and Luke plays drums for a local band, Signs Point East.